Coullweb
  • The service

    • Pay monthly websitesDesigned, built, hosted and looked after for £100 a month. No contract.
    • AnalyticsWe see where visitors get stuck, fix it and show you the results. Included.

    Who it’s for

    • Small businessesA website that means business, without the busywork.
    • TradespeopleFor electricians, plumbers, carpenters and every trade in between.
    • Basingstoke businessesLocal, friendly web design for businesses in and around Basingstoke.
    What does a website cost in the UK?Who makes the changes?DIY website builder You doOne-off website project You, or the developerCoullweb We doCompare all three
    • Homepage designed free, before you pay
    • No contract, rolling 30 days
    • Most changes live the same day
  • Showcase
  • Trust
  • Pricing
  • FAQ
  • Pay monthly websites
  • Analytics
  • Small businesses
  • Tradespeople
  • Basingstoke
  • What does a website cost in the UK?
  • Showcase
  • Trust
  • Pricing
  • FAQ

£100 a month · No contract · Rolling 30 days

We see what visitors do. We fix what gets in the way. You get more enquiries.

Analytics shows how people use your website. It’s included with every Coullweb website. We check where visitors get stuck and suggest a change. Once you say yes, we make it and show you the result. You don’t need to learn any tools or pay extra.

Get Started See it work
1
2
3
1Watch

2,316 visits to this page

2Problem found

38% of people who reach ‘Budget’ leave the form there

Started100%
Phone84%
Budget52%
Sent39%
3Suggested test

Ask fewer questions: 9 → 4

IncludedEasy to undo
Visitor trailLeft the formHesitation
A made-up garden-room website with an enquiry form. Moving lines show how visitors use the page. Many stop at the Budget question. The panel shows 2,316 visits. Of those who reach the Budget question, 38% leave there. Coullweb suggests cutting the form from nine questions to four. The owner must agree first. All the data is made up.

The process

We spot it. We change it.
You see the result.

  1. 01

    Watch

    We spot problems that could stop people getting in touch.

  2. 02

    Understand

    We find what holds visitors back.

  3. 03

    Suggest

    We suggest a change and explain why.

  4. 04

    Improve

    We make the change, part of your managed service.

  5. 05

    Measure

    We precisely measure the results.

How it works

The process of improving your website

Based on real user tracking of your website, we continue to update each page to optimise your objectives.

Visits
2,316
Reach form
31%
Send it
4.2%
Problem · Budget38% of people who reach this question leave here
Pauses · Phone16% leave · long pauses on phones

Suggested changeWaiting for your OK

Ask fewer questions at the start.

Remove five extra questions. Ask about budget at the meeting. We expect more people to finish, with the same quality of enquiries.

Impact
High
Cost
Included
Risk
Easy to undo
Yes, go aheadAsk a questionNot now
Clearer next stepButton says what happens

Measured vs original21 days

Form completion: up 2.7 percentage points

Original4.2%
4 fields6.9%
Step 1, Watch: moving lines show visits to the example page. Of 2,316 visits, 31% reach the form and 4.2% send it.

We watch how visitors use your site.

We check where visitors move, pause, scroll and leave. Monitoring real user behaviour helps us identify bottlenecks and friction.

We find where visitors get stuck.

We look for problems that happen across many visits. We check each page, form question and type of device, such as a phone or laptop.

We suggest a change and explain why.

We email or WhatsApp you a suggested change. We explain what we found, how the change could help and any risks.

We make the change for you.

Our team makes the change. Your monthly plan covers the cost. We keep the old and new pages, then show each one to some visitors. Here, we cut the form from 9 questions to 4.

You see the result.

We compare the new page with the old one. We show the results and how sure we are about them. If the change works, we keep it. If it doesn’t, we put the old page back. Your monthly report explains what happened.

Example improvements

Pick a change. Drag to compare.

BeforeAfter

Ask fewer questions at the start.

What we noticed

38% of people who reach ‘Budget’ leave the form there, even though they can skip it. People using phones are 2.3× more likely to leave before finishing.

What we changed

Cut the form from 9 questions to 4. Ask about budget during the meeting. Make the button say what happens next.

What we measured · Visitors who send the form
Original4.2%
Change6.9%
05%10%
+2.7 ptsThe rate rises from 4.2% to 6.9%. That means about 64% more enquiries from the same number of visits.

What you get

Part of looking after your website.

Every Coullweb pay monthly website includes analytics. We set it up and check how people use your site. We tell you what matters. You pay no extra.

  1. We watch your site for you

    We check how people use your website each week. You don’t need to learn new tools or work out what charts mean.

    No tools to learnChecked monthly
  2. Changes based on real visits

    We use real visits to decide which changes to suggest. We explain why each change could help.

    Based on real visits
  3. We make changes at no extra cost

    You say yes, then our UK team makes the change. Your monthly plan covers the cost.

    No extra cost

Included

A website that keeps getting better.

Get Started

Analytics comes with your £100 a month plan. There’s no contract and no extra cost. Book a call to see how it could work on your website.

  • WatchWe watch how visitors use your site
  • UnderstandWe find what holds them back
  • ImproveWe make the change at no extra cost
  • MeasureYou see the result each month
Coullweb

Studio

Coullweb
16/16a Hart House
Priestley Road, Basingstoke, Hampshire RG24 9PU
United Kingdom

Email

  • support@coullweb.com

Business hours are 10:00 to 18:00, Monday to Friday, excluding public holidays

Free tools

  • Website speed test
  • How we measure

Useful links

  • Terms and conditions
  • Privacy policy

Websites for

  • Pay monthly websites
  • Small businesses
  • Tradesmen

Areas

  • Basingstoke

Guides

  • What a website costs

Coullweb Ltd 2015 - 2026 | Company Registered in England (No. 09914691) | VAT No. 229426596