Guides
Why visitors don’t enquire or buy, and what to do about it.
Plain-English guides based on what we see when we watch real visitors use client websites.
What is a good conversion rate for a website?
What’s normal for shops and enquiry sites, and the five things to check before you judge your own rate.
How do you calculate your conversion rate?
The formula with a worked example, a calculator that tells you if a change is real, and the choices to make before you trust the number.
Friction Audit
Want to know where your own site is losing enquiries?
We’ll look at two key journeys and walk you through what we find.
Free for sites with 4,000+ visitors a month.