Write what yourbuyers are reallyasking.
We listen for the questions your buyers really ask. We organise them into topics and pages with a clear home on your site. Then we hand you a publishing plan your team can actually keep.
- ListenFind what buyers really ask
- OrganiseGive every answer a home
- PublishA calendar your team can keep
The problem
Lots of pages. Not many answers.
Most business websites let buyers down in the same three ways. Do any of these sound like yours?
Blog posts nobody reads.
Posts about the summer party are fun to write. But buyers aren’t searching for them, so they never find you.
Your site doesn’t answer what buyers ask.
“What does it cost?” “How long will it take?” Your sales team types the same replies every day. Your website could answer first.
Your best answers are buried.
Guides, case studies and job adverts all go in one long feed. The page a buyer needs is there somewhere. They just can’t find it.
Sound familiar? We’ll show you which questions your site leaves unanswered, and where the answers should live.
The plan
Three steps. A plan that’s easy to follow.
We find out what your buyers want to know. Then we plan what to write, and in what order.
Listen
We talk to your sales team, read real emails from buyers and check what people search for. We look at the pages you already have, too.
You get- 100+ real buyer questions, in one spreadsheet
- A check of your current pages: keep, update or merge
- The questions your competitors leave unanswered
Organise
We sort the questions into topics and into the three stages of buying: learn, compare and decide. Then we give every answer a clear home on your site.
You get- A one-page topic map with 3 to 5 main topics
- Up to 20 page briefs, each answering one question
- A simple plan for where each kind of page lives
Publish
We build your calendar and writing guide, then hand it all over on a call. Your team writes, or we write for you. We check the results with you at 30 and 90 days.
You get- A 12-week calendar paced for a busy team
- A writing guide and a simple page template
- Intelligent Analytics set up to show which pages bring enquiries
Not sure what to write next? We’ll help you plan it.
Pairs well with
Help the right people find your answers.
A good plan goes further when people can find your pages, and when it’s easy to get in touch after reading them.
SEO
Get found by the people who need you.
We help Google understand your pages, so your new content gets seen and read.
AI search optimisation
Be the answer AI tools give.
Tools like ChatGPT quote clear pages that answer one question well. We help yours get picked.
Conversion rate optimisation
Turn readers into enquiries.
Once people find your pages, we make it easy and natural for them to get in touch.
Not sure what you need? Tell us your goals. We’ll suggest the one thing worth doing first.
FAQ
Not sure yet? Fair enough.
These are the doubts we hear most, with straight answers. Can’t see yours? Ask us on a call.
A plan stops you paying to write pages nobody needs. Every page in it answers a real question from a buyer, so your writing time goes where it counts. You get a fixed, written quote before we start.
That’s very common. Blogs usually stop because nobody knows what to write next. Your plan gives you 12 weeks of topics, a short brief for every page and a pace your team can keep.
You can, and lots of our clients write their own pages. The hard part is the plan: which questions matter, in what order, and where each answer lives on your site. AI tools can help with drafts. They don’t know what your buyers ask your sales team.
About three hours over three weeks. That’s a 1-hour call to start, a 30-minute review and a 1-hour handover. We may also ask for a few example emails from buyers.
No. Some clients write every page. Some ask us to write them all. Most do a mix. We price our writing per page, and you approve every word before it goes live.
Hardly ever. We check what you have first. Good posts get updated and linked into the plan. Weak ones get merged or removed, so they stop getting in the way.
No. The plan is a one-off fixed fee. Everything we make is yours to keep, even if we stop working together. Ongoing help is optional.
We set up Intelligent Analytics, our plain-English dashboard. It shows which pages bring visits and real enquiries. It doesn’t need a cookie banner. We go through the results with you at 30 and 90 days.
SEO helps search engines find and trust your site. Content strategy decides what to say, and why. They work best together. See our SEO service.
It should. Tools like ChatGPT like to quote pages that answer one question clearly. Our page briefs are built that way. For more help, see AI search optimisation.
You can carry on with the plan yourselves. Or join our Grow plan. It includes two new pieces of content every month.
Start here
Let’s give your buyersthe answers they want.
Or email hello@coullweb.com
Tell us about your site
A short form. It takes about two minutes.
We book a 30-minute call
We listen, look at your site together and answer your questions.
You get a plan and a price
A short written plan with a fixed price. No pressure to go ahead.