Gift buyers canadd a monogramin a few clicks.
We moved The Travelwrap Company from Magento 1 to Magento 2 and built the store a custom theme. Monograms, gift wrap and a gift message now sit right next to Add to bag. We look after the store every month, so the team can get on with the cashmere.
- Client
- The Travelwrap Company
- They make
- Scottish cashmere wraps and gifts
- We built
- Magento 2 + custom theme
Before
Fine cashmere. A shop that had run out of road.
Wraps in dozens of colours and three weights. Monograms, gift wrap and gift notes. Orders from all over the world. The old store ran on Magento 1, which stopped getting security fixes in June 2020.
Gifting took too many steps.
Monograms and gift wrap had their own pages, away from the product. Gift buyers had to hunt for them, or phone the team to ask.
Fixed in our solutionA platform with no more fixes.
Magento 1 had reached its end of life. No more security patches, and fewer extensions that still worked with it.
Fixed in our solutionSlow and fiddly on phones.
Big photos, small buttons. Most shoppers browse on a phone, and the old theme was made for a desk.
Fixed in our solution
How it’s structured
How we did it, layer by layer.
Like a Travelwrap, the store is woven in layers, one thread over another. Watch it come apart and see what each layer does. Skip ahead whenever you like, or drag the drawing to turn it.
The catalogue, kept in Magento.
This is where Travelwrap’s team works. Products, colours, edits and pages all live in the Magento admin. Change a price, press Save, done.
- Each wrap is one product, with its colours and sizes inside it.
- Monthly picks, edits and journal posts are everyday content, not code.
- A new colour goes live from normal Magento screens. No developer needed.
Product data: stock, prices and extras.
Every wrap carries the details a good shop assistant would know, ready for the theme to show.
- Size, weight, yarn, price and stock for every colour.
- Monogramming, gift wrap and a free gift message are options on the product, so they go in the basket with it.
- Shoppers pick the country they ship to, and see prices to match.
The theme, built by Coullweb.
Our custom Magento 2 theme takes the data and builds each page from reusable parts: header, banners, product cards and the gift options.
- Made for this store and no other, on phones and big screens.
- One template serves every product. Another serves every category, from wraps to socks.
- The monogram, gift wrap and message sit right next to Add to bag.
Delivery: quick, even with big photos.
Cashmere sells on photos. Before a page reaches you, they are sized for your screen and the page is ready to go.
- Each photo is saved as WebP in several widths, from 320 to 2,400 pixels. Phones get small files.
- Photos further down the page load only when you scroll to them.
- Magento’s full-page cache serves popular pages straight away.
- Images and files go out through a CDN, close to each shopper.
The finished page.
All four layers, woven flat into one page. This is the live Travelwrap homepage, captured in October 2026.
- What shoppers see is calm and simple. The layers underneath keep it that way.
- Every page in the store is built the same way, from the same parts.
Highlights
Some of our favourite bits.
Three parts of the Travelwrap store we especially enjoyed building.
Product page
Size, monogram, gift wrap and a message, all on the page, right by the button.
Category page
Size and yarn on every card, and a sort and filter bar that stays with you as you scroll.
Monogramming
Isla, Skye or a small icon, shown stitched on real cashmere before you choose.
Your turn
Start your website. Then make it grow.
Magento 2 development
Custom themes, upgrades and moves from Magento 1, for stores with lots of products and options.
Shopify development
A simpler store that’s quick to run, with a checkout people finish.
Conversion rate optimisation
Turn more visits into orders, with changes to product pages and checkout tested before they go live.
Website analytics
See which products, colours and pages get looked at, and which ones end up in the basket.
SEO
Get found for the products people search for, like “cashmere wrap” or “monogrammed scarf”.
CRM & email
Welcome emails, abandoned-basket reminders and gift reminders that go out at the right time.
Start here
Your new store
Tell us what you sell and who buys it. We’ll plan the store with you, build it, and help it grow once it’s live.
Start your projectCredits. Custom Magento 2 theme and build by Coullweb. The brand, products, photos and content belong to The Travelwrap Company.
FAQ
Questions about this build.
Thinking about something similar? These are the questions we hear most.
Each wrap comes in several colours and sizes, with a monogram, gift wrap and a message on top. Orders go all over the world. Magento 2 handles that kind of detail well, and it can be shaped to fit the business.
Products, customers and past orders move across to the new store. The theme can’t come with them, so we built a new one. Redirects send old links to the right new pages, so search rankings and saved links keep working.
It depends on your products and your team. Smaller stores are often happier on Shopify. Magento suits big catalogues and lots of options. We’ll tell you honestly which fits, and why. See Shopify development.
Yes. We start with a careful look under the bonnet, then fix what matters most first. Book a call and we’ll send a short plan with a fixed price. See Magento 2 development for how we work.
Start here
Selling something special?Let’s make it easy to buy.
Tell us about your site
A short form. It takes about two minutes.
We book a 30-minute call
We listen, look at your site together and answer your questions.
You get a plan and a price
A short written plan with a fixed price. No pressure to go ahead.