Heatmaps
WhereYour top five pages, on phone and desktop.
62% of clicks near the top land on a product diagram that isn’t a link.
Turn more visitsinto the rightenquiries.
For B2B businesses with good traffic but too few good leads. We understand what stops buyers getting in touch, improve it, and measure what changed.
- UnderstandFind where buyers stop
- ImproveFix the biggest problems first
- MeasureProve what changed in Intelligent Analytics
The problem
Plenty of visits. Not enough good enquiries.
Most B2B websites lose buyers in the same three places. Do any of these sound like you?
People visit, look around, then leave.
They read a page or two, then go. You never find out who they were or what they needed.
Your form feels like hard work.
Too many boxes. Unclear questions. A plain “Submit” button. Busy buyers give up halfway.
Your team can’t agree what to fix.
Everyone has a guess. No one has proof. So changes get made at random, and nothing really moves.
Sound familiar? We’ll show you where your site loses buyers, and what to fix first.
The fix, proven
We’ve fixed this before. Here’s one we made earlier.
Scientific Update runs conferences and training for industrial chemists. We rebuilt their website. Their course pages now give busy scientists the date, the place and the price up front, with one clear way to book.
B2B trainingConferencesWebsite rebuild
- 01Understand. Buyers need a date, a place and a price to get sign-off from their manager.
- 02Improve. All three now sit at the top, beside one “View Date & Book” button.
- 03Measure. Booking clicks are tracked, so the next change is based on proof, not a guess.
Next date and place, up topPrice shown, ready for sign-offOne clear “View Date & Book” buttonReal attendee quotesShowing the before page.
Alex has been easy to deal with throughout. He’s happy to answer questions, explains things clearly and has been really helpful whenever we’ve needed anything.
Want the same for your site? Show us your busiest page and we’ll tell you what we’d change first.
The plan
Three steps. You stay in the loop the whole way.
It takes about six weeks. You give us around an hour a week. We do the heavy lifting.
Understand
We study how buyers move through your site. We look at your data, watch anonymous visits and talk to your sales team.
You get- A journey review, from first visit to enquiry
- A friction report: where people slow down, get stuck or leave
- An agreed meaning of “qualified” for your business
Improve
We fix the biggest problems first. Clearer pages, shorter forms and better buttons. You approve every change before it goes live.
You get- A ranked list of fixes, biggest wins first, with the effort for each
- Up to 6 agreed changes, built and tested on phone and desktop
- A side-by-side test where your traffic allows it
Measure
We compare before and after. You get a short, plain-English report on what got better and what to try next.
You get- Enquiries and lead quality, before and after
- A 30-day results report and a call to walk through it
- A short list of what to try next
Six weeks. About an hour a week from you. Pick a start date that suits your team.
Inside step 01 · Understand
Five ways of looking. One list of fixes.
No single tool tells the whole story. Heatmaps show where people click. Recordings show how they move. Surveys show why. Analytics show how many. User tests show how it feels. We only act where they agree.
All visits are anonymous. We never record what people type into forms.
Keep scrolling — the strip moves sidewaysVisit recordings
HowA few hundred visits, focused on people who left.
1 in 6 phone visitors tap “Team size” again and again. Most of them leave.
Short surveys
WhyOne question, shown as people are about to leave.
“What nearly stopped you getting in touch?” · 412 answers.
Analytics
How manyTwelve months of data, split by device and source.
34%Desktop
15%Phone
People on phones finish the form 19 points less often. They’re 58% of visits.
User tests
How it feelsEight people who match your real buyers.
P1✓P2✕P3✕P4✓P5✕P6✕P7✓P8✕
“Do I really need my postal address just to book a demo?” — P3
Task: book a demo and say when you’ll hear back. 3 of 8 managed it.
One list, ranked by evidence.
- R1Cut the form from eleven boxes to three8.7
- R2Say what happens after someone sends it8.0
- R3Fix the team-size picker on phones7.3
- R4Make the product diagram open the demo6.5
- R5Show a price guide before the form6.0
Price
One fixed price. No surprises.
You know the cost before we start. If your site needs more, we tell you first and you decide.
What’s included
- Review of up to 5 key pages and your enquiry form
- Friction report with a ranked list of fixes
- Up to 6 agreed improvements, built and tested
- Intelligent Analytics set up to track enquiries and lead quality
- 30-day results report and call
Pairs well with
Get even more from your website.
Better enquiries go further when the rest of your site pulls its weight too.
Website analytics
See which pages bring you real buyers.
Clear numbers in Intelligent Analytics, set up for your business. No more guessing.
Explore analytics
Website development
A fast site that’s easy to change.
Built so your team can test new ideas without waiting weeks.
Explore development
Content strategy
Pages that answer what buyers really ask.
Plan the words that build trust before the first call.
Explore content
Not sure what you need? Tell us your goals. We’ll suggest the one thing worth doing first.
FAQ
Not sure yet? Fair enough.
These are the doubts we hear most, with straight answers. Can’t see yours? Ask us on a call.
Maybe. But sending more visitors to a site that loses them makes every lead cost more. Fixing the site first makes every pound of marketing go further. If traffic really is the issue, we’ll tell you straight.
Changes made on a hunch rarely move much. We only change what the evidence points to, and we measure each change. So you know what worked, and why.
Most B2B buyers check you out online before they ever speak to sales. Your website won’t close the deal, but it decides who gets in touch, and how ready they are.
Yes. Side-by-side tests need lots of visits, but many fixes are clear without one. With lower traffic, we use expert review, visit recordings and buyer feedback instead.
No. We keep your brand, look and feel. We only change what gets in the way, like wording, layout, buttons and forms.
You give us about an hour a week. That covers a kick-off call, a short chat with sales, and quick replies when we share ideas. We do the rest.
For most B2B firms, one extra client pays for the sprint many times over. You get a written, fixed quote before we start. If we spot extra work, we ask you first.
We measure every change. If one doesn’t help, we undo it and try the next idea on the list. You only keep what works.
They can. We’ll give them clear briefs and check the work before it goes live. If your site runs on WordPress, Webflow, Shopify or Nuxt, we can build the changes ourselves.
Most clients see a change within four to six weeks of the first fixes going live. B2B buying can be slow, so we also track early signs, like more people starting your form.
Start here
Let’s turn your visits intoreal conversations.
Tell us about your site
A short form. It takes about two minutes.
We book a 30-minute call
We listen, look at your site together and answer your questions.
You get a plan and a price
A short written plan with a fixed price. No pressure to go ahead.