Find the rightHunters lawyer,with care.
Hunters is a London law firm, founded in 1715. We designed and built its new website in WordPress: one search for expertise, people and news, a profile for every lawyer, and a site the firm’s own team can run.
- Client
- Hunters Law LLP
- Sector
- Legal
- We did
- Design and WordPress build

Before
Good advice. A website that hid it.
Nine practice areas. Dozens of lawyers. Clients who often get in touch on a hard day. The old site opened with a photo slider and left people to dig for the rest.
Search sat at the bottom.
To find a lawyer or an answer, visitors scrolled past a slider, tiles, a quote and the news. Many just picked up the phone.
Fixed in our solutionFinding a lawyer meant guessing.
People pages were thin. There was no way to search by name, role or expertise, so clients couldn’t tell who to ask for.
Fixed in our solutionA new brand, an old site.
In 2024 Hunters had a new brand and merged with Peachey & Co. The old site matched neither.
Fixed in our solution
How it’s structured
How we did it, layer by layer.
Like a well-kept legal file, the site is built in layers, each one in its proper place. Watch it come apart and see what each layer does. Skip ahead whenever you like, or drag the drawing to turn it.
Content, kept in WordPress.
This is where Hunters’ team works. Pages, people, practice areas and articles all live here. Edit, press Publish, done.
- People, expertise, insights and careers each have their own place.
- Editors use normal WordPress screens. No code needed.
- Forms run on our own plugin, so there are fewer add-ons to keep up to date.
Structure: fields for people and services.
Each lawyer and each practice area is filled in as a set of fields, not one big text box. A bit like the index at the front of a file.
- A person has a name, a role, a team, contact details and a photo.
- A practice area has its services, key contacts and related articles.
- Link a lawyer to a team once, and they show up on that team’s pages.
The theme, built from the design.
We designed every page, then built a custom WordPress theme that draws them, part by part.
- The header, search, people cards and article cards are each one reusable part.
- One template serves all nine practice areas. Another serves every profile.
- We checked each template against the design at every screen size.
Delivery: quick, and open to everyone.
Before a page reaches you, it is tuned for your screen and for the way you browse.
- Each photo is saved as WebP in several widths. Phones get small files.
- Photos further down the page load only when you scroll to them.
- Pages are cached, so they are ready before anyone asks for them.
- Real headings, alt text and clear links, listed in the site’s accessibility statement.
The finished page.
All four layers, pressed flat into one page. This is the live Hunters homepage, captured in October 2026.
- Search comes first: expertise, people and news from one box.
- Every page on the site is built the same way, from the same parts.
Highlights
Some of our favourite bits.
Three parts of the Hunters site we especially enjoyed building.

Lawyer profile
A page for every lawyer, with role, contact details and photo, filled in from one form.

Practice area
One template for all nine areas, from private client to rural land, each with its own services list.

Insights
Blog posts, news and press in one searchable place, each tagged by type and author.
Your turn
Start your website. Then make it grow.
SEO
Get found for the legal questions people search, one practice area at a time.
Local SEO
Show up on Google Maps when people nearby search for a solicitor.
AI search optimisation
Clients now ask AI tools who to call. Clear profiles and expertise pages make you part of the answer.
Content strategy
Guides and insights that answer clients’ questions and show what your lawyers know.
CRM & marketing automation
Send each enquiry to the right team straight away, and follow up at the right time.
Website analytics
See which practice areas and profiles get the most interest, and which ones turn into enquiries.
Start here
Your new website
Tell us about your firm and your clients. We’ll plan the site with you, or work from your designer’s files, build it, and help it grow once it’s live.
Start your projectCredits. Website designed and built by Coullweb in WordPress. Names, photos and content belong to Hunters Law LLP.
FAQ
Questions about this build.
Thinking about something similar? These are the questions we hear most.
A bought theme comes with its own layouts and lots of code you don’t need. A custom theme draws only your design, so it stays true to it, loads quickly and is easier to look after.
Yes. People, practice areas and insights each have their own simple form in WordPress. Adding a new partner or an article doesn’t touch the design.
Yes. Book a call and tell us about your firm and your clients. If you already have a designer, we’ll work with them. We’ll send a short plan with a fixed price. See website development for how we work.
Start here
Advice worth trusting?Let’s build a site that shows it.
Tell us about your site
A short form. It takes about two minutes.
We book a 30-minute call
We listen, look at your site together and answer your questions.
You get a plan and a price
A short written plan with a fixed price. No pressure to go ahead.
