SEO for businesses with good work that’s hard to find on Google. We research what your buyers search for, fix what holds your site back, and grow from there, with a short, plain report every month.
The problem
Most firms we meet are stuck in one of three places on Google. Do any of these sound like you?
Your best pages sit on page two or three. Almost nobody looks that far. So buyers call your rivals first, even when you’re the better choice.
A title that just says “Home”. A cookie notice where the description should be. People skip it and click the next one.
Your report says impressions are up. But is anyone calling? Nobody can tell you which searches bring real enquiries.
Sound familiar? We’ll show you where you stand on Google, and what to fix first.
The fix, proven
The Travelwrap Company makes luxury cashmere wraps, knitted in Scotland. We built their Magento 2 store and look after it. Their wedding page shows the fix: it uses the words brides really search for, in the title, the heading, the web address and the copy.
It’s great being able to send over a few changes and know they’ll be taken care of. Keeping the website up to date has become much easier for us.
Step 1 of 3: before.
Want the same for your site? Send us your most important page and we’ll tell you what we’d change first.
The plan
SEO isn’t a one-off trick. We research first, fix what’s broken, then keep growing. You see what we did, and what moved, every month.
We check your whole site, like a health check. Then we find the searches your buyers really type, and pick the ones worth winning first.
We fix what stops Google reading your site. Then we make your key pages clearer, so each one answers what people searched for.
New guides that answer real questions, links from other trusted sites, and better local listings. Each quarter we re-plan around what’s working.
First moves in two to three months. Bigger gains in six to twelve. No contract, so we have to earn it every month.
Process
SEO isn’t one big trick. It’s research, technical fixes, better titles, local listings and new content, done steadily and checked every month. Here’s a year for an example office fit-out firm in Hampshire.
Keep scrolling. The strip moves sidewaysThe phrases your buyers type, how often, and where you stand.
3 of 5 money phrases had no page that ranks. Those become the plan.
Search Console shows which pages Google can’t use, and why.
!Not indexed
2284 reasons✓Indexed
64pages112 filter pages were copies of one page. One fix tidied them all.
Every key page gets a title and description that match the search.
Before“Services” · says nothing
Hartley Interiors Ltd. Registered in England. Company No. 0712… Home | About | Services | Contact
AfterMatches the search
Design and build office fit-outs across Hampshire. Fixed quotes, one project lead, 120+ offices finished.
Same page, same rank. A clearer listing simply gets more clicks.
Your Google Business Profile, set up properly and kept fresh.
4.9★★★★★(38)
Office fitting contractor
Unit 4, Basing View, Basingstoke
Open · Closes 5:30 pm
hartleyinteriors.co.uk
Right category, photos, hours and a steady trickle of reviews.
Guides that answer the questions buyers ask before they call.
How long does an office fit-out take?
What is the difference between Cat A and Cat B fit-out?
Cat A leaves a space ready to use: floors, lights, heating. Cat B fits it out for one business: rooms, kitchens, furniture…
How much does an office fit-out cost per sq ft?
One guide per month, written with you, in your voice.
Pairs well with
SEO works best alongside good content, clear numbers and a plan for the new AI search tools.
AI search optimisation
Help tools like ChatGPT name your business when buyers ask for advice.
Content strategy
Plan and write the pages that answer what your buyers really ask.
Intelligent Analytics
Our plain-English dashboard. No cookie banner needed.
Not sure what you need? Tell us your goals. We’ll suggest the one thing worth doing first.
FAQ
These are the doubts we hear most about SEO, with straight answers. Can’t see yours? Ask us on a call.
Most sites see first moves in two to three months. Bigger gains often take six to twelve months. You see progress in every monthly report, so you’re never left guessing.
Ask what one new client is worth to you. For most firms, one good enquiry a month from Google covers the cost. And Intelligent Analytics shows which searches brought each enquiry, so you judge it on real numbers, not hope.
We hear that a lot. Often the work was invisible, or aimed at searches no buyer types. We show you every fix and every page we make, and what moved, every month. If it isn’t working, you’ll see it, and you can stop.
No, and be careful of anyone who does. Google decides the order, and it changes it often. What we promise is careful work every month, honest reports, and a plan that adapts to what’s working.
No. Plans run on a rolling 30 days, and you can stop with 30 days’ notice. Monthly plans also come with a 30-day money-back guarantee.
You can, and the audit gives you a ranked list to start with. Most teams run out of time after a month or two. We do the work for you, and you keep every page, account and report we make.
A full health check of your site. We look at speed, page titles, broken links, your Google listing and the searches you could win. You get a short, ranked list of fixes. Keep it, even if you don’t carry on with us.
Usually not. We work with most sites, including WordPress, Shopify and Magento. If something blocks progress, like a very slow site, we’ll tell you and give you a fixed price to fix it.
We set up Intelligent Analytics, our simple dashboard. It shows which searches and pages bring real enquiries, not just visits. Every month you get a short report and a 30-minute call to talk it through.
It helps you show up when people search near them, like “office fit-out Basingstoke”. A big part is your Google Business Profile. That’s the free listing with your address, reviews and opening times on Google Maps. Read about local SEO.
SEO helps you rank in Google’s normal results. AI search optimisation helps tools like ChatGPT mention you when people ask for advice. They work well together. Read about AI search.
Start here
Or email hello@coullweb.com
A short form. It takes about two minutes.
We listen, look at your site together and answer your questions.
A short written plan with a fixed price. No pressure to go ahead.
